What is Visceral Data? We get mentioned by The Atlantic…

Luke Stark discusses actually feeling data in our guts in his article Come on Feel the Data (And Smell It):

Like the Smell-O-Vision before them, these products suggest more potent possibilities for our digitally mediated lives: transforming a sea of disembodied information we struggle to interpret visually or aurally into more “visceral” data that we see, hear, feel, breathe and even ingest.
Data visceralizations are representations of information that don’t rely solely and primarily on sight or sound, but on multiple senses including touch, smell, and even taste, working together to stimulate our feelings as well as our thoughts.

We get our very own mention in the article!

Two colleagues at NYU, Michael Karlesky and Xiaochang Li, are currently creating SensD, a neckband that translates GPS and data from the environment into physical sensations—lights, sounds, or vibrations. While intended for use by sailors and cyclists, such a device could also be used to translate flows of personal information into stimuli close to the skin, making it easier to keep tabs on particular data flows.

Incidentally, SensD was just a working name for the product we’re developing now—before Somaware was even a glimmer in a corporate law clerk’s eye. At present, our first product is currently unnamed. Oh, and that unnamed product is really less of a necklace and more of a band. This will make better sense once we get further along in development.


Posted on May 27, 2014 .